Smarter Business Podcast - Business Advice with a Video Bent

Eric Worral - LoCo Ventures - Gaining Traction Through Organic Views - Episode 20

August 01, 2020 Eric Worral Season 1 Episode 20
Smarter Business Podcast - Business Advice with a Video Bent
Eric Worral - LoCo Ventures - Gaining Traction Through Organic Views - Episode 20
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Eric Worral, of LoCo Ventures, is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Eric walks us through his journey through YouTube, how to gain more traction and organic views, as well as making the most of the current situation and spending money to make your business smarter. 

Here are some of Eric's Youtube Channels - -

Here is our new vidwheel Creator Network product that also comes up -

If you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. 



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(bright upbeat music)

- Hey, welcome to this episode

of the "Smarter Business" podcast,

where we seek the advice
of business owners

to make your business smarter.

Today, our guest is Eric Worral.

We're gonna talk to him
about gaining more traction

for your videos through
organic views on YouTube.

If you like what you hear in this episode,

please subscribe and share
this with your friends.

Welcome to the "Smarter Business" podcast.

My guest this time is Eric
Worral of Loco Ventures.

Eric is a video strategist
and I'm gonna let Eric

do the rest of his intro
before I blow this, Eric.

- Hey Neil xx,

how're you doing?
Good to be here.

And, it was funny.

Before we got on the call
here, XX Neil's like,

"How do you want me to introduce you?"

And I'm like," I'm not really sure,

but we'll go with Loco
Ventures, video strategist,"

you know, being transparent,

kind of in some transition right now

like a lot of people are due
to the circumstances of 2020

but I've always been really interested

in video specifically YouTube

and how do you get organic views?

How do you get eyeballs on the content

that you're creating on there?

And that's kinda where my career

is transitioning right
now, doing that full time.

- That's excellent, yeah, it is.

These are wild times, but
you're in a good position

to do pretty well with
it, given your skillset.

So let's talk a little bit,

you've got a whole bunch
of YouTube channels

that you use as part of
your income kinda generation

and or your video strategy stuff.

So can you give us a taste of

a few of what they are

and kind of what maybe the strategy is

that lies behind them?

- Sure.

There really wasn't a lot of
strategy in the beginning.

I've been on YouTube for eight years.

I owned a rental property in North Buffalo

and I think the first thing
that kinda got me on it

was I just liked doing video,

I liked the creative expression of it,

trying to figure things out,

how to make things interesting

and but also informative.

I think my niche is kind of educational

with a little bit of
entertainment if I can throw it in

which I struggle with at times but...

The first video I ever did
was how to paint a bathtub

because everything at
was going on to YouTube

to research this for xx

and we're going back like eight years,

was just commercial after
commercial after commercial.

And it was just like, I
don't give a crap about,

I don't know where you're at,

where you are for spraying
with your podcast xx.

I don't care about, this guy in Baltimore

who owns a bathtub painting company

and he wants me to do business with them,

that's not helpful to me.

So what I did is I actually
just tried it myself.

I did one of those DIY
kits from Home Depot.

I recorded it and I posted
it and to my surprise,

it started getting like
thousands of views a month,

and I didn't even know you
could make money on YouTube.

I was just doing it 'cause
I thought it was fun.

And then one day I came
across an article saying like,

"Oh, those ads that
play in front of videos,

like you can take a cut of those."

And I was like, no kidding.

So once I already had a
genuine interest in it

but then once I realized

you can make money out from it,

that's kind of where I
started taking off with it

and making a ton of content.

- All right.

So the obvious answer
is, do those kits work

because I've been skeptical?

- Nah, No, I did a follow
up and I was like...

One thing you'll realize too

is like some of these videos

especially from organic
views, have a shelf life

because maybe somebody
else makes a better video

or that topic isn't as well searched now.

So what I did is I did a followup video

of like a DIY kit versus professional

and cool thing is I had this

video that's pretty valuable.

So I found a local guy and I said,

"Hey, I'll make a video

"and I will link to you

"and the video obviously
will present your company."

So he did the tub glazing,
it's called For Free

and then their video, I
linked to it using end cards

and whatever it was at that time,

the ugly system YouTube
had a few years back.

But the next video I created
ended up getting more video,

more views than the last one,

because you kinda thinking of like,

what's the searcher's intent and most,

and I knew exactly what
it was because it was me.

I could put myself in those shoes

because I was just there

and the things that I wanna know is,

what's the difference
between doing this myself

versus having a professional do it

and how does it hold up if I do it myself?

So that second video was
able to really answer

all of those questions in one video

and it didn't hold up well

and the job that guy did was awesome.

Five years later, I sold the place

and it was still in
immaculate condition, so.

- I had that done to a bathroom surround

actually in Baltimore.

It's funny (Eric laughs) you bring that up

when I lived down there (both laughs).

- Maybe xx, (Nile laughing)
I remembered you from there,

you know.

- Yeah.
Well, I'm from here

and I spent some time
down there but I thought

it was the professional
one was incredible, right?

Like I had mismatched tile and
the surround and everything

and they went over it and
it looked pretty sleek

and I sold it a couple
years later and it did,

looked as good as the day they put it in.

But that's not what this
podcast is about I guess,

even though--

- Xx worst podcasts ever.

(Neil laughing)

Be like, "The DIY tub
surround kit podcast,"

and you just, "Hey, this is episode 176."

- Yes (laughing).

- It still, doesn't look
good (both laughing).

(Neil coughing) it's a

But well, I can kind of
extrapolate a little bit on that.

So that's when I got started
about eight years ago,

I would say about a year and a half ago

is when I really started getting

more like strategic on YouTube

and like starting to do keyword research,

figuring out what people are searching,

how to set up a video,

how to structure it to
keep people on the video.

As you know and a lot of your listeners

know that viewer retention time

is probably the most important factor

for YouTube serving your
video to a wide audience.

So the longer you can
have somebody on a video

for the better chance that video

is gonna be shown to
more people on YouTube

that are searching for
what that content is about.

And I'm really trying to figure out like

being able to put yourself
in the shoes of the viewer

and what are they searching for?

What questions concerns

all those like things that maybe

they didn't actually search

but they're also those kind of

related questions that they may have.

How can you answer and
address all those in a video

to keep them on for a long time

without boring them kinda thing.

So that's kinda where I've gotten,

gotten to just learn better

and understand those things better

over the last year and a half or so.

- Yeah and that's...

I mean, you did that somewhat by mistake

by the sounds of it with the tub surround

versus the professional

but that's the kind of thing

that a potential user is
gonna be searching for,


- Yeah.

- And that's something that
came up in the presentation

that you did for our creator network to,

versus the comparison is that bottom of

funnel type of content that people are,

they're ready to buy
and they just wanna do

a last check or they're still
gathering some information

but they have some true buying intent.

- Yup.
- So, yeah, awesome.

Well, let's talk (clearing voice)

a little bit in my notes here.

My next thing that we
were gonna talk about

was kinda your career journey

and now I think the first
time that I saw your name

would have been prior
to your time at UFC xx.

If I remember correctly, you did,

you were doing some video SEO XX

and you were EMU productions,

- Oh yeah, very clever.

(Eric laughing)

- And had the...

You had the, you had a very
memorable kind of logo, right?

The new with your, with your, uh,

- A little like cartoon emo
with my face on it that,

I had somebody create, and it was funny.

The, um, I've had a few
people that remember that.

So I'm like maybe I had something
with that,(Neil laughing)

but it was more just kind
of ridiculous looking,

but, email EMW is my actual initials.

So W looks like two Us, you know double u,

so yeah, why not?

So that's how you should
name your business,

just look at your initials
and try to figure out

some way that you can make a
name out of it (both laughs).

- Yep, that's it.

That works well, but that's
what I first remember seeing.

And I don't remember where it was.

But, whatever you were
kind of pushing, right?

Like you were right at the
top of the search results,

so you had to figure it out fairly well.

- Probably with video production,
Buffalo, New York maybe,

or something like that.

It's changed a lot since then,

back then, you could really spam it

to just be like, here's the right title.

Here's the right keywords in here.

Here's the description,

right? Yeah.

You upload the video and
the file name needs to be

a certain way and all
those types of things.

Cause that's how YouTube
is taking its information

on what this video is about.

And now when you were uploading

and you're clicking publish,

YouTube knows what that video is about

before it even officially publishes.

Their algorithms and
machines and everything

and stuff I don't understand ,

is already going through the video,

the images what's being said, everything.

And being able to pull that out

and I'm already have a pretty good idea

what that video is without even having to

look your descriptions
or titles or any of that.

- Well, it helps somewhat
level the playing field too,

for higher quality content, right?

So it's not about just keyword stuffing,

or some of the other,

- I think that's why they went

to with the viewer retention.

Cause it hasn't always been that way.

That viewer retention was such a

huge metric for ranking a video.

And the reason being is
like back in the day,

you'd get these stupid
like clickbait videos

and you'd click on it.

And then when you went in,

it was something completely different.

And then you kind of the
term, at least in regular

SEO for websites is called Pogo sticking.

So that's when you hop on a
site and hop off real quick,

but that was happening
a lot on YouTube videos

and they're realizing it
wasn't a good experience.

So that's when they
started kind of focusing on

how long people are staying on a video.

- That's a very good point.

I didn't even think about that,

but that used to be a huge problem.

I used to do that myself all the time

where I would think I was gonna see,

I don't know how to paint a bathtub,

but I would get something
totally different.

So, that's interesting.

So actually in that leads very much

into the next kind of
couple of questions I had.

So what I guess, what
are the biggest changes

in terms of YouTube SEO
from like when you started

to what is going on now, do you think?

- Well, I would say like
kind of what I was mentioning

as far as the viewer retention time,

just being such a key factor

and also the way that
some of the, you know,

some of the features that

you can use on YouTube have changed.

What you're seeing right
now from the people

that are doing it really well,

is they don't end videos anymore.

You know, instead of
like that traditional,

like, alright, here's my call to action,

blah, blah, blah.

I hope you guys have a
good week, take care.

Like when you talk like that,

it kind of makes people feel like

they're supposed to stop watching.

And when you see the people
who do it really well,

when it gets to the end of the video,

they're like, "okay so that
completes this and we're next,

we're talking about this
and you're going right in."

So maybe it was the bath tub video

where you would say something like,

and one thing you should know though is,

if you are gonna use this,

you should be aware of the
chemicals that are involved.

So in the next video, I'm
going to tell you about that.

So you're kinda creating that hook

and that intrigue into the next video

and the reason that's so key is like,

let's going back to the bathtub video.

If somebody's searching
like DIY bathtub reviews.

And if they watch your first video

that was on the bathtub,

but then they clicked through

and they watched that second video.

That's talking about chemicals
you should be aware of

and how to protect yourself.

If they watched that first
video for five minutes

and that second video for three minutes,

you get credit for eight minutes

of viewer retention time
for that video view.

that's that first video
that gets the credit.

So that's why that's so
important with the way that

you want to structure
like content on YouTube.

And that's why you wanna
kinda plan out your video

a little bit and not just wing it

cause you want to be able to push it

into the next thing that's gonna be on.

- Right, I was hoping you'd get into that

because that's definitely
one of those tricks

that I think is not like
really widely known.

I think people understand
a little bit watch time,

12 time type of situations now,

because it is a little
more universal with,

the same being the case
for website SEO and so on.

But that whole follow on, you know,

kind of link to link type of thing,

is an interesting, kinda
piece of YouTube SEO,

that I think could really affect

the way you're doing things.

And that opens us up to,(laughs)

a specific project that,

I think is worth hitting
on for that reason.

So you did the long form version

of a video on fire fire? Is that right?

- Yeah

- Okay.

- Financial independence retire early.

- Yeah, the financial video.

And how long was that initial video?

And then like kinda what did you do

that you're trying out now

to see if you can get more traffic.

- Yeah, the initial video and I'm actually

pulling it up on my screen
so I can reference it.

I think was about 15 minutes long.

And then it was kind of a dud,

put a ton of time and effort into it.

I don't typically hire an editor,

for most stuff, but I did for that one.

Somebody that I've been working with.

But Neil is way better.

And the,I think what happened is,

is that somebody who's
searching that topic.

Like you watching to not only satiate

their search intention, you know.

What do they, make sure that the content

you're creating answers
your questions well,

and it's engaging,

but when somebody is
looking at the options,

there's one next to it.

That's four minutes long.

Like if it's me, I'm clicking
the four minute long one.

So I think what I did is,

I kinda scared away a lot
at my click through rate

of people, seeing the
thumbnail is very low.

So I was only, I only got
like a few hundred views,

I think 300 after like six months.

So talking to you and
people in the video creators

network, decided to chop it up,

which was pretty easy to do.

Cause I was able to download

the video from my own channel.

I found that there was really

about 10 videos within that.

And from doing that, I'm seeing

about two or three videos that look like

they got a good shot of a taking off

for me about getting more views.

Each one of those videos would get

way more views than
that entire fire video,

that I did was 15 minute (clearing voice).

- And then when they
link on to the next one,

you get that extra bump, right?

- Yeah

- So that's, that's awesome.

- Yeah

The hope is with that
is that the first video

I'm looking at is only
a minute 48 and it says,

what is the fire movement?

So that's a keyword that gets

a good amount of search volume

because that's been something

that's been trending
for about a year or so.

And it's really short video.

So people might click it,

get the answer that they're looking for,

but then it's saying,

hey, here's the next thing,
here's the next thing,

here's the next thing.

So it's in a playlist and it's only a,

it's only been since June 19.

So it's only been a couple of weeks,

but, so far it's
promising in the amount of

views of some of the videos are getting

- That's excellent.

In the other one of your projects,

I was gonna bring up,
that was a cool concept.

And I think I'd be interested to hear

what you're kinda, how
you came up with it.

I know you've told me,
but tell everybody else.

Your mattress in a box
review video, right?

And something else I noticed

by looking at it a few times,

and if you want to speak to this

is all the ads that are served at

the beginning of those videos are for all

these different mattress
and POS companies (laughs).

- So if you're trying to
make money on YouTube,

the type of content you create

is gonna dictate that
quite a bit in a few ways.

If advertisers are really heavy

on that specific industry or vertical,

the, your average cost per
view is gonna be a lot higher.

So, there might be one.

I have a video that I did

because of the search volume was good

and it was rat versus mouse,

pretty simple, pretty
simple video,(laughing)

but I was just curious,
kinda did it more as a test.

And what I found is, even though

it gets a lot of views, it
doesn't make a lot of money.

It's like 15 bucks a month.

But something like a really
highly competitive space,

like, best mattress in a box

or door dash versus Uber eats

or any of these Silicon Valley companies

that are just, you know,

they have a venture capitalist funding

and they're spending money like crazy

to be in front of people ,

that drives up the cost
of that ad revenue.

So you can make a better
buck from the ad revenue,

but you can also make good money

from the affiliate link

that you might be providing in that video.

And for people that aren't
familiar, most people are.

But so it links basically like

you watch my mattress
in a box review video,

you click one of my links.

I'll get like 75 bucks,
if you purchased that bed

through my link, but it's
the same price to you.

So that's what I've found is

you can make a better income actually

from affiliate marketing on YouTube

than you can from AdSense.

- Yeah, and there's a
couple different ways

to go after that, right?

Like a lot of people
pick one or the other,

but it would appear the most successful

kind of YouTubers will have the ads

at the beginning of their video

and they'll have those affiliate links

in their descriptions and so on.

- Yeah, I only have my own experience,

but what my experience has been like

is that the YouTube AdSense program,

has been like my base and then

the affiliates are like commission.

So if you think of like
a high ceiling sales job,

you might have like a $30,000 base

and they really want you to go after it

with that, you know, making
sales and commissions.

That's kinda how my
channel has turned into

cause I have a base every month,

that I could not live on through AdSense.

I think my best month,
maybe 1700 bucks on that,

which is nice, but it's
not a livable wage.

But then with the affiliate
income and you know,

creating all these different videos

and getting those people to click through,

that's where you can kind of ramp that up.

- And they made some pretty like you're

at the mercy of a YouTube there, right?

Like didn't they make some pretty

significant changes to
the way that cash flows

within the last couple of years.

- Yeah, I think a couple of years ago

they changed the profit share.

I don't know what it was at before.

I think now it's like the creator gets 55

and YouTube gets 45.

That's probably not correct,
but it's something like that.

Sure, I think it was, it was
a little bit higher than,

but I have found, especially

for affiliate marketing
through that's pretty common.

So like, we'll get a new brand

that'll launch into the marketplace.

We'll give you 10% of all sales.

They get a bunch of people to make content

about their brand to raise awareness,

and then they cut the affiliate,

in half or something like that.

So I've seen that too.

- Yeah well, I guess either way,

you're at the mercy of
the other folks there.

- The thing I do like though about it is

for the most part, like it's really fair.

I think everybody's probably

had a class growing up or went to,

or had a job at some point

where they're like, this is not fair.

I'm bust to my butt.

And like, it doesn't
really matter, you know,

there's a ceiling, blah, blah, blah.

With YouTube, I think that is an

extremely fair platform for getting views.

If you cannot create content

that's engaging and people wanna watch?

And it's for things that people

are actually interested
in or searching for,

you're not gonna get views.

But if you can, like you can outrank

like the actual brand
like a Casper mattress,

if they did a Casper
mattress review video,

and Neil did a Casper
mattress review video,

if your video is better,
they're gonna rank it.

They don't care that Casper's YouTube

channel did that video.

They're just gonna show

whatever they think is the best video.

- That's a good point good point.

Yeah, excellent.

Well that, you know,
and that mattress video

we'll link to it because
I think it's great.

Like you did a lot of
research around it and so on.

And it's got a piece of content

that kind of lives beyond
the video itself, right?

The, mattress breakdown.

- Yeah, what I've found is,

there's especially certain
get pretty crowded.

So you wanna try to think about

how you can do something differently

to differentiate your videos from

maybe the other 30 or 300 that
have been made on that topic.

So in that particular one,

I worked with a researcher.

I'm trying to, I know one of the things

we do with your podcast is
how do you do things smarter?

I'm trying to delegate
and take out some of

the tasks that I don't love doing.

And in that particular case,

I was able to pay a researcher

to put together a spreadsheet.

And then what I'm able
to do is just talk over

that spreadsheet and show
people how to use it.

And it's a really hard decision to make

cause there's like a
hundred something brands

of online mattresses and this spreadsheet

will break it down to the top 20

and give you a bunch of different
filters that you can use.

And where I think I'm
finding so far though,

is it might be similar to the fire video,

we were talking about where
the video is a little bit long.

So I'm gonna do a separate video,

that I'm gonna do much shorter,

probably a little less
editing or a little less.

Going into it, but I'm gonna see

if I can get like a five minute video

that might be able to take off as well.

- Sure, and the other thing

that I think we've even
had discussions about

is you have some other
mattress review videos,

and if you kinda have shorter versions

about specific mattresses
that all funnel into

that larger, longer form video,

I think that'd be good too.

- Yeah, it's kinda like, if you can

visualize an octopus, like maybe

the body of the octopus
is that main pillar video

that you have and then you have

all these technical ones

that are just a little bit shorter,

a little bit more long tail
keywords or something like that.

And they all feed into each other

and there's a school of thought

that helps ranking too,
just by having videos,

linking to other videos
and things of that nature.

- Well, that's the way it
works in website SEO right?


- Yeah, well, the reason, I
know we're wrapping up soon,

but the reason I've done website SEO,

I worked with a company called REM prep

and took their site from, I
forget what the numbers were.

I think it was like
getting like 60,000 views

a month or visitors and then

took it up to 300,000 visitors a month,

all through content marketing.

But it's not the, it's
not a very fair space.

If you're gonna do it,
you got to get back links.

And there's a lot of people

doing real dirty black
hat stuff, they call it.

And you'll see them pop up

and then they'll go away a year later

because Google changed something.

But you see a lot of different
websites come in and out.

I've seen people like just purchased

an entire other website and
stitch it into a current website

to get a whole backlink profile.

And they start like ranking for

all these keywords that they shouldn't be.

And that's why like video is like,

if you get really good
at it, nobody's really,

I've seen a few instances
where people are gaming it.

But for the most part it's very hard

to game YouTube ranking algorithm

because YouTube owns a whole platform.

Then they have the algorithm

and they know exactly all
the data on that platform.

- Yeah, and let's say even if something

goes little sideways, it's
usually pretty temporary.

Right? So they figure out better ways.

- They're always, they seem
to have a little bit of

a different mission on YouTube too right?

It's more about user experience.

I feel like then than
maybe the straight kind of,

I don't know, that's maybe not fair.

They're trying to do a lot with

the website SEO and stuff too.

I think there's maybe more successful.

- Well, I think on the website side,

of course they have
Google analytics installed

on a plethora of sites.

So there is that, but
they really don't know

a hundred percent what's going on

when somebody goes on to that website.

So there's different
things people can be doing.

That's gonna be create a bad
experience for the visitor,

but Google thinks it's still good.

They're getting better about that.

But I do think that the space
on YouTube is way more fair.

And one of the big things I've learned too

is that there's a place
where both of them,

like, I think at the
beginning I would make

like a video and really
looking at it now I'm like,

why did I ever make that a blog post

is a way better answer
for that search query?

So trying to figure out is video

a good medium for the
thing that you're creating.

But the thing I love about is even if

you don't have a channel
and you start one,

in six months, you could
be outranking brands

for their own keywords.

You can be outranking, just about anybody,

if you can really get the knack for it.

- Sure?

- Yeah, well and you're displaying

a lot of your knowledge in this space.

And I'm going to use
that as a transition to,

you've been kind of a
pillar of this new program

that we're putting out.

- Center of octopus?

- You're the center of
the octopus (Eric laughs).

For the creator network, the
vid wheel creator network ,

is the new product
we're putting out there.

And it's kind of the, well,

the center of that
octopus is that community,

that network there

and you've been nice
enough to be the first one

to present at one of our zoom meetings.

That was a very informative
and great presentation there.

And you always come
with a lot of knowledge,

that goes that's outside
of my sphere of knowledge.

I don't, I know basics of
video SEO and website SEO,

but you certainly go a lot deeper,

than anything I have there.

So I guess, thank you for that.

And, I don't know, what
are your impressions of,

of kind of how you fit into that group?

Cause the group for the most part

is a lot of people starting out,

but like, I feel like
you bring so much value

and hopefully you get
some value from it too.

- Yeah, and there's people in the group

who have different skill
sets and experiences .

I know that we've got at least one person,

maybe two that are real good
with drones they're into that.

And then do you have people
that are starting out,

you have people like yourself

that are experts at production.

And that side of things
that I get so tripped up on

and editing and yeah, it's a cool group

in the diversity of the
people that are in it.

So I think if you have any interest

in getting into video, it's really tough

because you're on an Island,

you're probably doing it by yourself.

Sure you can watch a
video of somebody else

telling you what to do, or
you can read a blog post

or whatever, but at the end of the day,

like if you never get started,
it's not gonna do any good.

And I think that you and I
have both experienced this

because we've been behind the camera,

I'm shooting other people

and you watch people clam up,

you watch them get jammed up.

They can't even speak.

So I think that that's where this group

is really great is it's supporting.

Those people that you have
those kinda nerves doing this,

and you're kind of worried

and you're like to have eight,
10 other people be like,

Hey, just do it, like
you're you gonna be fine.

Don't worry about it.

And that's another great
thing about YouTube.

You post it, if it sucks,
nobody sees it (Neil laughing).

I'm not putting in, I don't put any of

my content on Facebook or
LinkedIn for the most part

because I know people don't wanna see it.

I'm interested in getting that seen

by people who were specifically searching

those things that I'm
creating that content for.

And if it's not good.

YouTube will just, just kind
of brush it under the rug,

- It's swept under the rug.

Nobody ever has to know. (laughs)

- Yeah, worst case
scenario, nobody sees it,

best case scenario, tons of people see it

and you're impacting people.

And I get tons of comments on my videos

and it's really neat because I, you know,

they're all over the place,

but being able to help
people through problems,

help them figure things out

and getting those comments is pretty cool.

And just watching the view counts

increase year to year, month to month,

and being able to figure this stuff out

and move through it,
it's been pretty cool.

- That's excellent.

- Yeah.

- Glad to hear it, so, hope to be

a lot of future success there right?

That's the other nice thing about it.

You've got that nice library built up

and you can just kinda
roll, forward right?

- It's a snowball going down a hill

and it gets more momentum.

The more you put into it.

And I always liked things that

have kind of like a
residual income to them.

And I definitely experienced
that with YouTube,

that it just continues that snowball

is getting bigger and bigger

as it's heading down the hill.

- That's awesome, alright.

I'm gonna bring it back around here

to our main question of
the interview, right?

And this is the question that

ties all these podcasts together.

It's called the Smarter Business podcast.

What is one thing that you have done

for your own business
or client's business.

That's made it smarter,

- I'd say I spend money.

I'm a pretty thrifty
frugal person by nature.

It's difficult for me to
spend money sometimes,

but that's something that I've been

getting over over the last year.

So I've been starting to outsource things.

I've taken courses, I've
bought new equipment.

I have like that mattress video.

I had somebody to do the research for me,

which saved me five hours
work that I hate doing.

That's nothing new, I mean,

this is all stuff that
people have heard before,

but sometimes it's hard to take

that step to really
start kinda treating it

more like a business and not

just like I DIY everything myself.

That's a lesson for burnout,

if you keep doing that.

That is a hard hump to get over

when you start paying for things

and are able to tell like,

trust yourself that you're
making the right investments.

Like this is gonna pay off, I know it is.

Or I'm confident enough
after this (laughing)

I'm willing to spend it.

It's an important thing to
kinda get over and that's great.

- I think if you can
find the right partner

and you can communicate well and create

a good system with them
is where I've found that

that really helps is like,

it takes a lot of time to get it set up,

but then all of a sudden
it might be the third,

fourth, fifth video or whatever
project you're working on.

And then it's like, Oh,
this is like clockwork.

And this is super nice.

The job I just came from,

I had a lot of outsourcers

that I worked with and just managed.

And it was just kinda like being

the conductor instead of
playing the instruments.

And I think I, that's kinda something

that I've had to learn is like,

if you wanna grow things
and raise your ceiling up,

you gotta learn to be the conductor

instead of the guy playing the instrument.

- Well that's yeah, I mean people talk

about that all the time, right?

No matter who you are,

you've got the same number
of hours in the day.

So it's like, it's learning

how to use them as best you can.

That sometimes is the key
to any successful business.

I think it's time I'm gonna
have to shut it down here.

What we have been doing is

we always shook hands back in the studio,

but we can either fake shake hands or,

just waves and say goodbye.

So thank you very much for, for being on.

- If you have a final thought,

I'll give you a moment for that.

Otherwise, it was great talking to you.

It had a lot of good information there

and the audience will appreciate,

- I would say the biggest thing is,

don't doubt yourself on it.

Believe you can do it
and know that probably

the first video you put out is gonna stink

and they get better and
you just keep at it.

And again, that residual
snowball kind of momentum

that you can create with this

and have evergreen content is really cool.

The seatbelt as you, as you get into it.

- Excellent, yeah.

That's, that's a great point.

And, awesome Eric, well,
thank you for taking the time.

- Yeah, thanks for having me.

(bright upbeat music)

- So that does it for this episode.

We'll link to a few of
Eric's many YouTube channels

and the notes for this show.

Thank you for checking us out.

If you liked what you heard,

please subscribe and share this episode

With your friends.

Thank you.

(bright upbeat music).


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